Well, maybe not exactly. Starting in July, The SciFi Channel will be know as Sci-Fi no more. Instead, it will be rebranded, as pictured above, SyFy. From a press release:
Syfy -- unlike the generic entertainment category “sci-fi” – firmly establishes a uniquely ownable trademark that is portable across all non-linear digital platforms and beyond, from Hulu to iTunes. Syfy also creates an umbrella brand name that can extend into new adjacent businesses under the Syfy Ventures banner, such as Syfy Games, Syfy Films and Syfy Kids.
Interesting.
Every time I look at the new logo I think "Syde of Fryes"
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