Well the rumors on this little shopping spree have been circulating for a couple weeks now, and it appears the immaterial has become the material. Sony has just bought Sony Ericsson for a cool €1.05 billion.
Confused? Well not to worry, Sony didn't just buy itself creating a space-time paradox, it was actually a completely separate company. Sony way back in 2001 entered a joint venture with Ericsson buying half the company and becoming Sony Ericsson. This news simply means Sony will gain full ownership under it's brand (probably resulting in the end of the Ericsson name) to create and expand their consumer business into the smartphone market directly. Exciting news!
Click through (the Rawr below) to read the full press release.
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